Description: Presented at April 1985 Spring Meeting. This session discussed: Products - design, policy provisions, impact from changes in the health care system, Marketing - traditional and alternative distribution systems and concept of product brokerage, and Administration - cost effectiveness, group trust mechanisms, use of technology, regulatory environment.

Description: Panelists discuss how product design, premium-rate development, and marketing methods are being used to win the allegiance of an aging U.S. senior market to a carrier's brand. They talk specifically about the Medicare Supplement market, the long-term-care [LTC] market, and travel-cancellation insurance. From the 2002 Record of Society of Actuaries, Volume 28, No. 3. Session 135PD of the Boston Annual Meeting.